Welcome! My name is The Rusty Bartender, and I run a mobile bar business here in Australia. Over the years, I’ve learned plenty of lessons—some good, some challenging—and I’m here to share those insights with you. Whether you’re just starting out or looking for tips to improve, I hope you find these takeaways useful.
The first part of this series was a hit, so here’s Part 2: Things I Wish I Knew Before Starting a Mobile Bar Business.
1. Communication Is Key
One of the most important lessons I’ve learned is how crucial clear communication is with customers. When someone hires you for their event, they’re trusting you to be part of a significant day in their lives. It’s your responsibility to ensure expectations are crystal clear from the outset.
I always confirm the details in writing—event date, time, location, guest count, and what’s included in the package. Don’t leave anything to chance. Double-check details like power access, water supply, and whether there’s shade for the bar area.
Here’s a story to illustrate why this matters:
A potential customer emailed to inquire about booking us for a Christmas party. They asked if the date was free, and I quickly replied with all the details, confirming the date was available. Weeks went by, and I didn’t hear back. In the meantime, another customer wanted to book the same date, so I confirmed their booking. Four weeks later, the first customer got back to me, saying they wanted the date. When I explained it was no longer available, they were upset, blaming me for not holding it for them.
From that day forward, I included a disclaimer in my initial email to all inquiries: Dates are not reserved until a deposit is paid. It’s a simple step, but it’s eliminated misunderstandings and saved us a lot of headaches.
2. Logistics: It’s Not Just About Mixing Drinks
Running a mobile bar isn’t just about crafting the perfect cocktail; it’s about ensuring your setup can get to the venue smoothly. From navigating narrow driveways to setting up on uneven ground, logistics can be a challenge.
If you’re using a trailer or vintage caravan as your bar, invest in a reliable tow vehicle and always double-check access at the venue. For foldable mobile bars, make sure you’ve scouted the space in advance to avoid surprises.
And here’s a pro tip: Always carry a toolkit. That charming vintage caravan may look great, but it comes with its quirks. You’d be amazed at how often a toolbox can save the day.
3. The Power of Connections
One of the most rewarding aspects of this business is the people you meet. You get to be part of weddings, birthdays, and celebrations—moments people will remember forever. Building these connections not only feels great but also strengthens your reputation. Word of mouth is incredibly powerful in this industry.
4. Managing Cashflow
If there’s one thing I wish someone had warned me about, it’s cashflow. Expenses have a funny way of piling up all at once, especially around Christmas. Here are some of the costs that hit me every year:
Business registration
Van insurance
Car insurance
Public liability insurance
Website fees
It’s easy to think you have a comfortable balance in the bank, only to be caught off guard by these expenses. Planning for these predictable costs has been a game-changer for me.
That’s all for this installment of “Things I Wish I Knew.” If you’d like to see a Part 3, let me know! Thanks for reading, and I’ll catch you next time.
Cheers,Ben (aka The Rusty Bartender)
Watch me on my YouTube Channel
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